Four Best Software marketing techniques
Designing and developing softwares and web and mobile apps has become the hottest trend today. There are many upcoming developers rising up with their tallent. But as we all know Building something great always does not make it successful. One needs those skills to market their product so that it goes viral. There are many companies like Somoto coming up with superb platforms to help developers do a great job by offering them methods to monetize their inventions.
If you are a web developer who sells your software on the internet, here are some top software marketing methods which will help you boost your online software sales. You can learn about each one, and find the winning combination which will bring you more buyers for your product. So lets start with it
1.) Search Engine Optimisation
Search Engine Optimisation is the biggest method to get high volumes of sales. In fact its the best and quickest one. You have to maintain a high ranking in Google and other important search engines like its a never ending struggle, since you need to follow certain algorithm rules and continuously update and optimize your website. You should also focus on adding fresh content, testing various keywords, improving your link popularity, monitoring website results, spending time in improving the website design and the usability to make it more responsive.
2.) Pay per Click campaigns
Top Search engines including Google place ads near search results, these ads are called pay per click advertising. You have to sharp while bidding for the relevant keywords which will bring you pertinent search results related to your product. The most important PPC players in the market are Google AdWords and Yahoo Advertising. You should give it a try.
3.) Promote your shareware to free software download sites
Another important part is to promote your product at the right places. You should regularly submit your shareware to free software download websites like download.com etc. One of the best thing about submitting your sharewares to download sites is that they generate free back links to your website which again help you in search engine optimization to rank higher for the particular keywords. Create impressive PAD (Portable Application Description). Keep an eye on the web traffic you get from these websites and put some time in those who really biring you some customers.
4.) Affiliates marketing
Affiliates is becoming popular these days, Affiliates are people who promote and sell your products from their websites, in return of a commission for every sale. There are many Affiliates networks available on the web. You should choose those people who have website and blog related to the products to market.
These were some tips which i would recommend you to boost your software sales. You should learn more about each of the noted points. You should keep in mind that every business differs, so you need to be patient till you find the best formula which brings you higher sales.